On 20th February 2025, the Indian Business Council (IBC), in collaboration with the Economic Development Board Mauritius, hosted the fifth mentorship session under the SheTrades initiative: Mastering Digital Marketing & Social Media. In today’s fast-evolving digital landscape, a strong online presence is essential for business success. This session equipped women entrepreneurs with practical strategies to enhance their digital footprint, use key marketing tools effectively and create impactful campaigns that drive growth and engagement. Participants gained valuable insights into building a strong brand presence, using digital tools for engagement, devising targeted marketing strategies and optimising performance through data analysis.
About the Mentor:
The session was led by Shweta Reedha, a seasoned marketing and communication professional and a member of the Indian Business Council (IBC).
As the Agency Manager at Digital Kites Ltd, a leading marketing and communications agency in Mauritius and a partner of HAVAS Media Africa, she has over a decade of experience specialising in media strategy, content creation, digital advertisingand social media management. She has successfully managed 360-degree media campaigns across industries including airlines, finance, healthcare, FMCG, diplomacyand sustainable development.
Mentorship in the news
Capacity-Building Programme: Mastering Digital Marketing and Social Media
